Ambassador Eladio Carrión stars in the global campaign featuring Darkoo supporting the launch of new colorways.
Manila, Philippines — New Balance is proudly unveiling two fresh colorways of the iconic 1000, exclusively available at Foot Locker. This exciting launch is highlighted by a global campaign that showcases brand ambassador and Latin GRAMMY-winning singer-songwriter Eladio Carrión alongside the talented Nigerian-British singer-songwriter Darkoo. Their energy and unique styles perfectly embody the spirit of these new sneakers, making this collaboration a celebration of creativity and culture.
New Balance is celebrating the release of two new colorways of its 1000, launching exclusively at Foot Locker
Through this enduring partnership, New Balance and Foot Locker are consistently enhancing their collaborative impact on the ever-evolving landscape of youth culture and sneaker subcultures worldwide. This campaign beautifully encapsulates the distinct essence of the New Balance 1000, honoring its innovative spirit and roots from the turn of the millennium, while also celebrating its one-of-a-kind design that stands out in a crowded marketplace.
First launched in 1999, the New Balance 1000 showcases a groundbreaking design that embodies the distinctive Y2K aesthetics of its time. This sneaker stands out with its sleek and streamlined silhouette, accentuated by bold overlay panels that add depth and character. The intricately segmented and sculpted sole unit not only enhances its visual appeal but also provides exceptional comfort and support. Additionally, the nylon eyelets contribute a touch of retro flair, making the 1000 a perfect blend of nostalgia and modernity. This sneaker is a striking departure from traditional designs, effortlessly integrating into today’s sneaker culture while exemplifying New Balance’s renowned craftsmanship and authenticity.
Born in the heartland of Kansas and nurtured in the culture of Puerto Rico, Eladio Carrión stands out as a Latin GRAMMY-winning, multi-platinum rapper and singer-songwriter who has emerged as one of the most magnetic talents in contemporary Latin music. His unique artistry is underscored by an impressive five albums that have soared into the top 10 of Billboard’s “Top Latin Albums” chart, demonstrating his wide-ranging appeal and engagement with fans.
Carrión is particularly renowned for his freestyle mastery and artistic versatility, an accolade celebrated by the Latin GRAMMY for Best Rap/Hip-Hop Song with his hit “Coco Chanel.” His dynamic performances have captivated audiences on prestigious global stages such as Coachella, Governors Ball, and the Latin GRAMMYs. Additionally, he took the initiative to launch his own festival, The Sauce Boyz Fest, in Puerto Rico, further solidifying his status as a cultural icon.
Before his musical journey, Carrión was an Olympic-qualifying athlete, passionately representing Puerto Rico. This athletic background imbues his music with an unmatched dedication and hustle that resonate deeply with listeners. His long-standing partnership with New Balance has significantly influenced his distinctive style, both on and off the stage. The brand’s iconic sneakers are not only a staple of his wardrobe but also a symbol of his connection to his fanbase, merging athletic excellence with cultural swagger.
As he ventures into new artistic territories, Eladio Carrión is poised to release fresh music in 2025, promising to further broaden his impact on the Latin music landscape and captivate audiences worldwide with his innovative sound.
The campaign prominently features Nigerian-British artist Darkoo, whose artistry is a blend of genres, seamlessly traversing the realms of music and fashion. As one of the UK’s most dynamic singer-songwriters, Darkoo has garnered significant acclaim, particularly in 2024, with her distinctive Afrobeat sound that resonates with audiences worldwide. Her breakthrough hit, “Favourite Girl,” captured international attention, propelling her into the spotlight and leading to collaborations with renowned global Afrobeat icons. This rising star’s momentum also earned her the prestigious opportunity to perform at the legendary UK Wireless Festival, a testament to her growing influence in the music scene. As Darkoo continues to ascend as a leader in this thrilling new wave of musicians, she is poised to take center stage for her first headline show in London this year, promising an unforgettable experience for her fans.
The exciting new collection of 1000 colorways is set to make waves with its stunning palette featuring shades like NB Navy, Dusk Shower, Pearl Grey, Sunfade Pink, as well as the harmonious combination of Mineral, Sea Salt, Angora, Peach, and Blossom. This collection will debut exclusively at Foot Locker, available in select stores around the globe and online, starting Thursday, February 20. Don’t miss the chance to experience these fresh hues and elevate your style!
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