The Under-$1000 Bag Brand Every Fashion Insider Is Wearing

Every fashion person has their thing. Some are obsessed with jackets, others with shoes or jeans. Me? I’m a bag person. I’m always keeping up with the latest styles designers are releasing and paying close attention to which ones the style set gravitates toward. Lately, I’ve noticed a common thread, and it doesn’t involve the usual well-known heritage brands. Instead, some of the most stylish women I follow are carrying under-$1000 bags from Parker Thatch.

The California-based, AAPI-owned accessories brand has quickly found its way into the wardrobes of tastemakers everywhere—and for good reason. From elegant bags to charm necklaces, each piece is designed for ease and elegance, making it effortless to put together rich-looking outfits. The brand also keeps production runs limited to ensure the best quality.

Among the brand’s collection, two bag styles have emerged as particular favorites among the fashion crowd. The first is the Magazine Tote, a low-profile bag with two long straps that lets it sit comfortably under the arm. Despite its slim style, it’s roomy enough to carry a magazine, a 13-inch laptop, a cosmetic bag, and more.

Then there’s the Jack Tote Bag, a style named for the idea of a “Jack of all trades.” And fittingly, it’s designed to do just about everything. It’s the bag for the woman heading to the office with her 16-inch laptop, the one who is constantly traveling and likes to keep her large toiletry bag close at all times, or the one who frequents the farmers market on the weekends and wants something chic to carry her fresh eggs and flowers in.

While both styles have different silhouettes, they’re equally versatile and can be paired with jeans and a button-down shirt or trousers and a leather jacket. Another key similarity is that they’re made with the brand’s Heritage “Broken-In” Leather. Designed to have the soft feel, natural markings, patina, and character of well-loved leather, the material gives each bag a slouchy, lived-in quality. To me, this is part of what makes the pieces so appealing. Plus, the logo-less designs give each an understated, “if you know, you know” quality.