It’s the end of an era at Versace.
After 27 years at the helm of the Italian house, Donatella Versace has stepped down as creative director. “It has been the greatest honor of my life to carry on my brother Gianni’s legacy,” Donatella Versace said via press release. “He was the true genius, but I hope I have some of his spirit and tenacity.”
The last two-plus decades proved that Donatella had the talent and vision to grow Versace into a global powerhouse after she stepped into the role following Gianni Versace‘s passing in 1997. With its signature sex appeal, Medusa logo, and quintessentially Italian prints, Versace grew into one of fashion’s most coveted luxury brands under Donatella, delivering iconic celebrity moments that shifted pop culture.
It’s hard to mention Versace without thinking of Jennifer Lopez‘s infamous green tropical print Grammys dress (which Donatella herself wore first!), which singlehandedly propelled the launch of Google Images. And where would fashion be without Lady Gaga in a Versace crystal-encrusted bodysuit at the 2017 Super Bowl?
On the runway, the designer put on equally unforgettable shows, making the fierce girl group walk a signature of her tenure. No one but Donatella could’ve brought together all the ’90s supers—Naomi Campbell, Claudia Schiffer, Cindy Crawford, Helena Christensen, and Carla Bruni—for a runway finale walk together decades later. Simultaneously, the designer cemented her presence as a pop icon with red carpet looks so legendary that they rival even the stars she dresses. Most importantly, she’s continued her brother’s legacy with a strong commitment to supporting queer communities worldwide.
Now, Italian designer Dario Vitale, who previously worked for Miu Miu, Bottega Veneta, and DSquared, is set to take over the creative reigns of Versace. But Donatella will continue working with the brand her brothers Gianni and Santo founded in 1978—she will now be the house’s chief brand ambassador.
Still, it’s a bittersweet moment for Versace: for the first time in nearly 50 years, the brand will not be led by a member of the family. For Donatella, it’s about passing the baton: “Championing the next generation of designers has always been important to me. I am thrilled that Dario Vitale will be joining us, and excited to see Versace through new eyes,” she said in a press release.
There’s no denying that Donatella Versace’s legacy at the brand will power its future under Vitale. She’s left a myriad of iconic celebrity and runway looks, industry-shifting designs, and an unabashed persona imprinted on the brand. Ahead are 25 of Donatella’s most unforgettable moments at Versace.






























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