October 6th, 2025 – Music industry veteran Emily White and a deeply experienced team of industry leaders have announced the expansion of their non-profit work to launch Impact Data & Events. The non-partisan group is born out of 2018’s #iVoted, 2020’s record-breaking #iVoted Festival, 2022’s #iVoted Sweepstakes, and last year’s production of 18 #iVoted Concerts that MIT has shown increases voter turnout by over 7%.
Impact Data & Events has created a data-model in partnership with Johns Hopkins University’s SNF Agora Institute that determines the top trending talent in any location with the most unregistered and non-voting fans. The org has also built a tool that shows where any talent can have the largest impact on elections to strategically guide in-person appearances and digital campaigns. These tools encompass talent not limited to music, entertainment, sports, influencers, and more.
Says White, “#iVoted isn’t going anywhere and lives under the larger entity of Impact Data & Events. We’re excited to be announcing a free #iVoted NYC Concert for election night, November 4th, at Irving Plaza with incredible artists booked from our Johns Hopkins’ data. But we’ve since learned that the largest impact on turnout is made by registering the most new voters, which is exactly what our data shows. There are tens of thousands of artists in our data. Expanding our non-profit work allows us to run and partner with strategic campaigns to activate key talent, as well as the millions of artists that are releasing music, to ensure the music industry in particular is maximizing voter turnout at scale. Impact Data & Events allows us to produce #iVoted Concerts, as well as free shows that support the climate, mental health initiatives, cancel student / medical debt, and more. At the same time, we’re fortunate to be working with arguably the leading digital marketing visionary in the industry, Bryan Calhoun. Bryan and I realized we can reach the talent in our data via targeted digital campaigns that are precise to each location, while also scaling this work to make certain all artists are engaged for maximum impact.”
Impact Data & Events offers its groundbreaking data tools to all non-profits looking to increase civic impact and beyond. They similarly create custom data plans and strategies tailored to each partner and goal. The org is currently piloting the first ever custom artist branded direct to fan voter registration tool for this Fall’s historic New York City mayoral election by targeting the top trending artists in and from NYC, per Chartmetric, while running strategic marketing campaigns to maximize reach and impact.
This all culminates in a November 4th #iVoted NYC Concert in the heart of Manhattan at Irving Plaza on election night featuring performances by Lay Bankz, Connie Diiamond, JayR Rashiq, DJ Nick Seale, with HOT 97’s Miabelle hosting, and more. RSVP HERE by checking your voter registration with HeadCount or by submitting a selfie from outside of your polling place / at home with a blank and unmarked ballot. Ineligible voters also have free options to RSVP to ensure all are welcome.
Adds White, “Our core will always be producing free, data-booked impact concerts that the public enters by taking tangible action while simultaneously increasing civic participation. But expanding our digital offerings with our data model and decades of music industry experience is a natural evolution in an era where the most pressing issues of our time are at our fingertips at what feels like every moment. Impact Data & Events is excited to unite the industry and our partners to maximize voter turnout and solve issues that affect our daily lives and society at large.”
The non-profit was originally founded by Emily White, Mike Luba, and Pat Sansone of Wilco, with board members including Warped Tour Founder Kevin Lyman, John Boyle, Amaechi Uzoigwe, Steve Ferguson, Dr. Jonathan Gruber, Kathryn Frazier, Dana Meyerson, Jay Byrd, Lawrence Peryer, Evangeline Elder, Joyce Dollinger, and more.
ABOUT IMPACT DATA & EVENTS
Impact Data & Events produces free, data-booked, world-class concerts the public takes tangible action to attend. The non-partisan non-profit has built a data model with Johns Hopkins University’s SNF Agora Institute identifying the top trending talent in any location on Google Maps with the most non-voting and unregistered fans. The 501(c)3 org creates data solutions while also providing custom tailored plans and execution for cutting edge nonprofits. Impact Data & Events additionally designs targeted digital campaigns specific to each location for nonprofit partners looking to amplify, activate, and execute their work and messaging with precision.
For media inquiries or press credentials, please contact Dana Meyerson / Biz 3: [email protected]
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