The council spokesperson said the latest works had been delayed for over 12 months, adding: “We recognise the diversion is lengthy and disruption unavoidable.
“A signed A-road diversion will be in place, with clear signage and ‘unsuitable for HGVs’ warnings where needed.”
But Cooke said he had been informed the disruption on the A449 could continue until October next year.
“[Business] is about 60% down year-on-year. It’s a large issue for people going from Malvern to Ledbury, and back again,” he said.
“It’s an issue for people looking to go to the hotel because they have to pass about four or five hotels or pubs before they get to me.
“So they’re being rerouted to other venues. At the moment, I’ve been told the road may not open until October next year.
“That means I’ve got more than 12 months with the A449 being closed. It’s impacted our trade from September and we are currently 60% down.”
He added that he had “sent several letters” to Malvern Hills District Council to request business rates relief but had been unsuccessful.
“They’re not willing to give me business rates relief because until the road closure hits 22 months, it’s classed as a temporary closure,” he explained.
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