Sam Risker, a seasoned marketing expert with over 15 years of experience, is offering free guidance to help York’s business community harness the power of AI in marketing.
With a long career in marketing and business coaching, Sam believes AI is a game-changer, but many businesses are hesitant to embrace it.
Through her upcoming talk at the University of York’s School for Business and Society, she aims to break down barriers and show how AI can enhance creativity, improve efficiency, and drive results.
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Sam said: “One of the biggest misconceptions is that AI is only for tech experts, but in reality, AI tools can be used across all business functions, from marketing to HR, admin, and customer service. My goal is to show local businesses, big and small, how they can integrate AI into their operations without losing the human touch.”
AI is becoming increasingly essential in marketing, with 72% of companies already implementing it in their marketing and sales strategies. Despite this growth, many small businesses remain hesitant due to a lack of knowledge or fear of change. Sam wants to change that by offering clear, practical advice tailored to York’s business landscape.
York is home to a diverse and growing business sector, with over 7,000 businesses operating across industries ranging from tourism and retail to tech and manufacturing. With competition increasing, staying ahead means adopting new tools and strategies. AI-driven marketing can help businesses save time, reduce costs, and improve customer engagement—without requiring a tech background.
Sam added: “York has a rich entrepreneurial spirit, but many business owners don’t realise how accessible AI is.
“By sharing my knowledge openly, I want to help local businesses unlock AI’s potential and future-proof their marketing efforts.”
Sam Risker will be speaking at the University of York’s School for Business and Society on Friday February 28 from 1pm to 3pm.
The event is free to attend, with both in-person and online options available.
For details and tickets go to eventbrite.
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