Roblox’s top creators are making $65 million a year, while most took home about $1,500

Bottom line: Roblox’s creator economy is growing fast, but the money isn’t spreading evenly. Creators earned about $1.7 billion on the platform over the past year, and the top 10 averaged $65 million each, nearly double what they made in 2024. The median creator, however, took home around $1,500. That gap is the backdrop for Roblox’s next big push, which could give its biggest creators a much wider audience.

Roblox is preparing to let developers ship their games outside the Roblox app. The initiative is called Roblox Everywhere, announced at its developers conference in San Jose last week. It will let creators publish their games as standalone apps on mobile, PC, and consoles, while Roblox continues to provide the engine, servers, and backend services.

The company hasn’t said when Roblox Everywhere will launch or which storefronts will carry the games, but they said the goal is to support storefronts on all platforms, starting with a limited test first. It’s not yet clear whether that will eventually include Steam, the Epic Games Store, or GOG.

Several key questions are still up in the air. Roblox hasn’t said if players will need a Roblox account, or how its age verification will work in apps sold through third parties. It also hasn’t explained how revenue will be split when a Roblox-built game sells on a platform like Steam, which takes its own 30% cut.

One thing Roblox did confirm is that cross-play will be on by default, so people playing a standalone version can join friends in the main Roblox app. In other words, standalone releases will still feed players into Roblox’s network rather than split off from it.

The company announced two related features alongside Roblox Everywhere. By the end of the year, players will be able to join Roblox games in Chrome straight from a link, with no installation required and other browsers to follow.

Creators will also be able to add offline single-player modes alongside multiplayer, with early access coming soon and a full release planned by mid-2027.

Roblox also shared updated figures for its creator payouts. Creators earned some $1.7 billion through the Developer Exchange program in the last year (measured July to June 2026), up roughly 50% year over year. The biggest creators are earning far more than they were in 2024, the period covered by Roblox’s previous report…

These are average payouts per creator account, and many of the top accounts belong to studios or teams rather than individuals. Creators behind hits like Grow a Garden and Steal a Brainrot have earned tens of millions of dollars.

Further down the list, the numbers drop sharply. More than 42,000 creators take part in DevEx, and the median participant received about $1,500 over the same period. In 2024, the median was $1,575 across ~24,500 participants. That means participation grew by about 70% and average earnings for the top 10 nearly doubled.

Granted, the top creators are best positioned to benefit from standalone releases. Estimates put a creator’s share at roughly a quarter of what players spend once Roblox’s marketplace fee and the DevEx conversion rate are applied. That’s well below the 70% or more developers typically keep on Steam, although Roblox also handles hosting, moderation, and discovery.

Discovery is particularly important, and yet some developers have already left. Zeekerss made Roblox games before moving to itch.io and Steam, where Lethal Company became a breakout hit.

The timing is no coincidence and reflects pressure on Roblox’s core business beyond financials and a mostly slipping stock price. Child safety remains an ongoing concern. Roblox faces multiple lawsuits and a US Senate investigation over how it protects young users.

During CEO David Baszucki’s keynote at the conference, a YouTuber wearing a “kids deserve better” shirt ran onto the stage and was removed from the event. Distributing Roblox games through third-party storefronts will likely add to questions about who is responsible for keeping those players safe.